Expert Advice: Six tips for creating great videos for your website

Want to get out there and start creating your own videos? Great! There are some really key things to keep in mind before you start, here are our top six to share with you:

1) Plan and prepare - be clear about your goals and always keep the end in mind.

2) Keep your audience in mind - you want to connect with your audience and engage them

3) Be authentic - the audience knows when something is real

4) Give it personality - you don’t have to do what you’ve done before, so don’t be afraid to be different!

5) Think about your distribution - how you’ll share it is really important, get your whole company involved, and if possible work with partners too.

6) Don’t forget to have fun!

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