That's The Power of Video.

Over 1 billion videos are watched every day on Facebook.
— Business Insider

Increase your reach and engagement 

Using social media platforms means we can communicate with anyone, anytime, anywhere for free. Even better, these platforms have been designed so video content can be integrated and shared as easily as attaching a file to an email.

65% of executives visit the marketer’s website after viewing a video
— Insivia

Build relationships at scale

Have you ever seen a celebrity and felt like going up to say hello? You feel like you know them, this is the power of recognition. By creating regular video content for you or your organisation you are building that recognition, trust and rapport with your customers and supporters 24/7.

Youtube is the second biggest search engine after Google and over 1 billion unique users visit every month spending more than 4 billion hours watching videos.
— Youtube

Be seen as a thought leader in your field

Thoughtleaders.png

Google owns YouTube so you may have noticed more videos appearing in natural search results. By creating regular videos on a particular topic and tagging them well, you can quickly appear as a thought leader in your field online.

 

Watch this video to learn how to build relationships at scale.

When you commit to a well through through strategy for video there are so many opportunities to really build relationships at scale and make a bigger impact.